Online Lead Generation
Making The Internet Your Asset
Search Engine Optimization | Google Domination
Lead generation websites
Google My Business Ranking | Listing
At Turning Point Lead Generation, we are result oriented. We leverage the internet to generate more business, by ranking websites to the top of Google for the most relevant & competitive buyer intent keywords, that turn into phone calls. Bottomline, more phone calls=more business. The plan is simple; optimize your online presence to generate sales and increase revenue for your business as fast as possible.
Utilizing the power of Search Engine Optimization gets you on the 1st page of Google for your niche & area. Extensive research will tell us to target the keywords that produce results and don't waste time on keywords that aren't buyer intent. On Page and Off Page SEO techniques done efficiently and effectively that will have a lasting effect on your business. We cut out the BS in digital marketing and get straight to business-that will produce business.
Applying High Level SEO for Local Lead Generation turns into high quality and high volume leads. By studying the top players in your niche & city, we reverse engineer all the factors that got your competitors to the top of Google. We identify what it will take to beat them and it will be a matter of time before we start beating them and generating more business.
Steps To The Top
1. Identify top players
2.Reverse engineer the top player
3.Kill the top player to the point where they can't catch up to you.
If you are not adapting to the digital age, then you are out of business; Plain and simple. This world moves fast-Money loves speed and people buy convenience and speed. Having a cool website looks appealing to the average person from the outside looking in. But does it really matter? If you're spending a ton of money on a website that is not reaching potential buyers then what is the point? Reaching buyers today starts with boosting your rankings for the top buyer intent keywords. Saving time, money, and the headache of all the grunt work and guesswork when it comes to generating more business in the online space in your area.
What Is SEO?
SEO=Search Engine Optimization. It is an asset to your business growth that will consistently bring in results.
Ranking on the first page of Google Organic search results is the absolute number one return on investment in the lead generation/digital marketing game. It will lead to guaranteed results and boost credibility in ranking in the Top 3 Local Map pack.
Passing the eye test is important. But being visible to the consumer is even more important.
Your brand credibility starts with optimal Google presence. These two aspects must be addressed and can not go unnoticed when those buyer intent keywords are being typed in. For example, if people are searching for an immediate service they will more than likely click on the first site that pops up- There is no brand loyalty in this game. People are doing research immediately nowadays. The potential customer will weigh all the options visible to them and make the decision if they should work with you.
Website Design & Optimization
Do you have a website, but it's not bringing in any business?
Optimizing your website involves a thorough analysis of buyer intent keywords that must be on your site in order to generate leads. While aesthetically pleasing sites are cool to have, they don't bring leads through the door. Focusing on conversions with your website should be the only concern. If it's not producing any business for you, it is a problem.
Creating a mobile-friendly design with site loading speed optimized is a major factor in generating more business online.
Lead Generation Websites
When dealing with the typical lead generation companies- HomeAdvisor, Thumbtack, and Angie's List to name a few: You are receiving shared leads with your competitors. This provides leverage to the customer to lowball. Your competitors will lower the price for the job. You are not earning the money you deserve. We bring exclusive leads to business owners so you can maximize profits and not have to deal with the inconvenience of cash being taken out of your pockets.
Creating a property and platform on the web that will generate more business for you for years to come.
Sending you exclusive leads without any lowballing from customers.
We utilize a Full Service Call Tracking Business Phone System and every single phone call made to your company is tracked through analytics.
Google My Business Ranking | Listing
Creating your map listing is something that you can learn and is pretty easy to do. On the other hand, optimizing it to beat your competitors is another.
Having an optimized Google My Business setup will drive phone calls on a consistent basis. A high percentage of your leads will make their decision in working with you through the Top 3 Map Pack on Google. Think back to a time you were on your smartphone and needed a service fast did you use the map pack? Your reviews and testimonials will build comfort and confidence in potential customers eyes. Getting more business starts with optimizing your Google My Business Listing.
Google Advertising | PPC
Advertising on Google sounds very promising-and it is! But, advertising on a major platform like Google comes with setbacks if not done properly. When it comes to Adwords, there is a major potential for Quick results and a Quick Return on Investment. The methods we practice, the research of each keyword search term makes all the difference.
The devil is in the DETAILS, and you can potentially be throwing marketing dollars down the toilet when misusing Adwords.
Buyer intent keywords is where we start. The keywords that are converting are the main focus.
The problem is people are completely oblivious to the finite details that make a world of difference! Understanding the structure of how a powerful Adwords campaign is imperative.
Being at the absolute top of the search for the keywords that drive leads holds a ton of weight and power for your business. A perfectly scripted message that is being read from your customers eyes will lead them to taking action and buying from you. People tend to gravitate towards the first section that pops up on the screen but the attention must be captured otherwise they will click on your competitors.
When adding this service to your business, the reward can pay off, while the risk can cost you big bucks if put in the hands of someone that does not know the intricate details of how to put a proper ad out.
Specific industries thrive in social media ad campaigns. There are some that should stay away from social media and stick to search based intent optimization. The essence of ad campaigns through social media is to interrupt and capture attention. Crafting an offer that cannot be refused while giving a call to action immediately.
Building the business page with content, pictures and promoting offers are vital to reach a broader audience and will attract new customers. When trying to expand your business to reach more cities, this will be an asset to your internet appearance. Your future customers are waiting to hear from you on Facebook.
Optimizing lead form creations set up with email notifications to instantly alert you to get in contact with your new lead. Because let's face it, if you wait too long to reach your new lead, they could have already found another solution to their problem. Utilizing the Facebook Pixel is a major difference maker when targeting your audience. Ad creations that draw attention combined with the tools we use to gauge your competitors and measure what produces results, will provide a favorable rate of return for you and your business.